The Gift Criteria for Designation, Re-designation and Maintenance
The Gift designation is awarded to facilities that have met Gift criteria and submitted supporting evidence and documentation; no inspection or on-site assessment is required. The Gift does not replace Baby-Friendly accreditation, but assists facilities in achieving and maintaining standards that position them for success during Gift and Baby-Friendly designation and maintenance.
Gift designations are awarded to birthing facilities that achieve benchmarks reflecting success in four focus areas:
- Evidence-based practices
- The Gift Guidelines for Marketing of Breastmilk Substitutes compliance
- Consistent Messaging
- Quality Improvement
Applications for designation and re-designation are reviewed on a quarterly basis (October, January, April, July) by a Bureau of Family Health appointed review committee. For more information on enrollment or the designation application process, please contact Marci Brewer at Marci.Brewer@la.gov.