Ensuring quality care for moms and babies.
One step at a time.

The Gift is an evidence-based program for Louisiana birthing facilities designed to increase breastfeeding rates and hospital success by improving the quality of their maternity services and enhancing patient-centered care.

Why participate?

  • No cost resources and a framework to help birthing facilities improve breastfeeding outcomes.
  • Access to valuable training.
  • Technical assistance around policy development, quality improvement and best practice implementation.
  • Recognition in the form of Gift and Gift Shining Star designations.
  • Support for pursuit of Baby-Friendly™ designation.
  • Meet national quality measures and standards.
  • Competitive edge in an outcomes-based health care environment.
  • A way to meet the growing demand from mothers for breastfeeding support.

More about The Gift

The Gift is a program of the Louisiana Department of Health-Office of Public Health-Bureau of Family Health.  It has been adapted from the Texas Ten Step Program and the North Carolina Maternity Center Breastfeeding-Friendly Designation Program.

Download this Infographic on strategies the Bureau of Family Health is using to increase breastfeeding rates and reduce breastfeeding disparities in Louisiana.