How to Apply

How to become Gift Designated

  1. Complete and submit a brief Registration Form.
  2. Once registered and enrolled, The Gift staff work with birthing facility staff to improve policies and practices around the Ten Steps.
  3. When all of the Ten Steps have been implemented and the criteria for designation have been met, birthing facilities submit an application for Gift designation.
  4. Facilities enrolled in The Gift program will be asked to participate in surveys at specified time periods to assist with quality assurance/quality improvement efforts.

How to apply for Gift Designation

After the criteria for designation have been met:

  • Complete The Gift application and the administration approval cover sheet. Submit both documents via email.
  • Applications are reviewed by a Bureau of Family Health appointed review committee on a quarterly basis (October, January, April and July) of each year.
  • The deadline for submission will be the last working day of the month preceding review. For example, applications received on or before September 30th will be reviewed in October.
  • Designation is awarded to facilities that demonstrate that they have met the criteria and submit supporting evidence and documentation.

How to apply for Gift Re-Designation

  • Gift Designated facilities must be re-apply for Gift designation every 2 years.
  • Gift Designated facilities that have obtained the Baby-Friendly designation through Baby-Friendly USA will be re-designated every five years, in conjunction with the BFHI schedule.

Follow The Gift Re-Designation Application Instructions to apply for re-designation.

Upon Designation, Facilities are provided the following:

  • Facility listing on The Gift’s Designated Facilities page
  • Press/Web release to announce designation complete with logo use for facility webpage and other marketing opportunities
  • Certificate of designation and member posters to display throughout facility
  • User ID to access the online Gift Enrolled facility portal which provides free downloadable breastfeeding training for staff and Gift promotional materials